Motion designers use type and movement to express an emotion or create a mood.
Before you start designing with type ask yourself these 3 questions :
what is the mood and feeling of your motion design project ?
Is it serious, whimsical, modern, fashionable, old school, sporting, historical, thoughtful, bold…
what is the context in the content ?
Identify when and how your type will be viewed, determine the size the weight and category of typeface you choose.
Is it big, little, something important, is it a headline, a statement, is it a product information, is it on a mall screen or a large screen…
Because a motion piece for a sport event is not a piece for a kid show !
Who is your audience ?
They are the one that gonna be locking and respond to your type choice.
Are they old, young, female, male, single, married…
Your choice of type face is as important as what you do with it.
Experiment let your eyes and feeling guide you and learn to see like a designer.
Now you know and knowing is half the battle !